Once a teen has been identified as part of the 'target market, ' he knows he's done for. The object of the game is to confound the marketers, and keep one's own, authentic culture from showing up at the shopping mall as a prepackaged corporate product.

Douglas Rushkoff
Some Similar Quotes
  1. Our love was a two-person game. At least until one of us died, and the other became a murderer.
 - Unknown

  2. What we do see depends mainly on what we look for.... In the same field the farmer will notice the crop, the geologists the fossils, botanists the flowers, artists the colouring, sportmen the cover for the game. Though we may all look at the same... - John Lubbock

  3. Everyone has the fire, but the champions know when to ignite the spark. - Amit Ray

  4. Oh, if only it were possible to find understanding, ” Joseph exclaimed. “If only there were a dogma to believe in. Everything is contradictory, everything tangential; there are no certainties anywhere. Everything can be interpreted one way and then again interpreted in the opposite sense.... - Hermann Hesse

  5. For a game, you don’t need a teacher. - Dejan Stojanovic

More Quotes By Douglas Rushkoff
  1. If we could stop thinking of 'meaning' and 'purpose' as artifacts of some divine creative act and see them instead as the yield of our own creative future, they become goals, intentions and processes very much in reach rather than the shadows of childlike, superstitious...

  2. Computers don't kill books people do.

  3. Books have souls. Or so romantics like me tend to think.

  4. The function of a book is to provide a reading experience.

  5. Corporations [gained] direct access to what we may think of as our humanity, emotions, and agency but, in this context, are really just buttons.

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